Everyone who’s in online marketing knows that content is king.
In my view it’s the single most important aspect to a rewarding online marketing strategy.
Without brilliant content, launching a successful SEO campaign is almost impossible.
What is content marketing?
When we refer to content we’re talking about all forms of media that your user can consume. Be that text, images, infographics, audio or video. And each different media play their part in a successful content marketing strategy.
So we’ve worked out that producing content should be first and foremost in your online marketing strategy.
However, it’s important you don’t produce content for the sake of it – no one will be interested and this will only reward your company with a poor ROI.
You need content that is tailored and carefully targeted towards your customers and their specific needs – get this right and you’re well on the way to a successful content marketing strategy.
What content works in 2018?
Ranking for popular search terms is no easy feet and is virtually impossible without brilliant content.
Look at what Google’s aim is; to provide the best result for a search query.
Therefore we must provide the best result in terms of content – yes there are many other factors that go into ranking first in the Google SERPS but content is certainly the first building block.
Google loves in depth content. Make your content as thorough as possible leaving Google in no doubt that your content is the best out there.
What we do
Success with content marketing is all in the groundwork.
Therefore we spend a lot of time and effort researching your existing content, your competitors’ content and where we can make the most impact.
Before we start any campaign, we like to get on the same wavelength as our clients and understand the goal of any content – is it to increase traffic to the site, increase user engagement etc.
Once we know this information we can help produce and optimise a content strategy tailored to your specific needs and business.
Get in touch today to see how we can help you with your content marketing in 2018 and beyond.